THE DRIVE OF ITALIAN ARICE IS DIRECTLY DERIVED FROM THE PASSION OF STARTING A CONCEPT AND ENDING UP WITH AN UNEXPECTED CONSTRUCTION.
CARMEN HUST | ARTICULATE #21 | OCT 2019

The drive of Italian Andrea Arice (1984) is directly derived from the love and passion for what one does, a power he describes as ‘real’. If one possesses this feature, one can easily work 12 or 15 hours nonstop without feeling tired at all. 

A particular hit raid is music which is accelerating his workflow. In the work of Dublin based Arice, a certain song plays its roll. As an example, his first short film Don’t You Know You’re Queen, the spark was driven by the American indie pop musician Mike Hadreas (1981), better known as Perfume Genius.

The preferred media of Andrea Arice is any media stimulating the access to express himself. He has been through a lot of different fields of art, like electronic music, skateboarding, guitar playing, painting, sculpting, VJ/DJ and according to his memory the world of CGI (computer generated image) was always a noisy background, asking for his attention. When he finally embraced it, everything changed.

“When you make Art
you are just telling your story,
so be sure that it’s you!”
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When reflecting upon if his works are pre-thought, or whether they emerge on their own, Arice believes the idea of a piece to grow on its own. 

The thought of starting with a concept, which ends up totally divergent, unexpected and unique from its initiative, excites him. When he’s working on a piece for a client, he usually storyboards everything and leave open 10% of the process for sweet accidents, as he cheerfully calls it. 

To Arice, the key element in creating a good composition is first of all the reason behind the piece, what is the message, in which ways are the message communicated? When he is capable of answering those questions, he is able to start his composition.
 
Arice is, among others, influenced by the works of the Spanish director Alberto Mielgo (1979).  After watching the work of Mielgo, Arice has an urge to go home and create something, in order still to feel an artistic purpose. A true artist, according to Arice

This article about ARICE takes part of the 5th anniversary magazine, ARTICULATE #21. Read, download or order your print version of the full publication below

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